AOL snaps up advertising company Buysight

AOL upped its advertising cache today by announcing that it bought Buysight, an ad company that focuses on retargeted and intent-based targeted advertising.
Buysight will be folded into AOL’s Advertising.com Group. This group works on ad technology for desktop, mobile, tablets, and Internet connected televisions.
“We strongly believe that both brand and performance display, as well as mobile and video campaigns benefit from dynamic, targeted creatives and messaging,” Advertising.com Group CEO Ned Brody said in a statement. “The acquisition of Buysight brings proven Dynamic Creative…

Excerpt from: AOL snaps up advertising company Buysight

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About The Author

Vinod Rawat

I’m a very patient listener with positive attitude towards work and life. I’m kind of innovative and creative, I keep learning things and try to implement them to the best use possible. Sometimes I love to write a little and share with the world, sometimes I stay busy at work or family.
Professionally I’m a Web & Graphic Designer and also a Pro Marketer.
I have over 12 years of working experience in Sales & Marketing, Graphic and Web Design. Explored many areas of business. Sometimes I do love to travel.

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