Beats trying to launch streaming music service with AT&T
Jimmy Iovine is trying to strike a deal with AT&T for his music service.
When Jimmy Iovine, the co-founder and CEO of Beats Electronics, launches his much-anticipated subscription music service in the coming months, he wants to do so with some big marketing muscle help from AT&T.
In recent weeks, Iovine has been in talks with top execs from the major music labels and AT&T, according to people familiar with the talks. The goal, sources say, is to bundle Beats’ upcoming service, called Daisy, with AT&T data plans as a way to gain a big audience quickly.
Go here to read the rest: Beats trying to launch streaming music service with AT&T