Beats trying to launch streaming music service with AT&T

Jimmy Iovine is trying to strike a deal with AT&T for his music service.

(Credit:
Dan Farber)

When Jimmy Iovine, the co-founder and CEO of Beats Electronics, launches his much-anticipated subscription music service in the coming months, he wants to do so with some big marketing muscle help from AT&T.

In recent weeks, Iovine has been in talks with top execs from the major music labels and AT&T, according to people familiar with the talks. The goal, sources say, is to bundle Beats’ upcoming service, called Daisy, with AT&T data plans as a way to gain a big audience quickly.

The…

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