Blame bots for $1.5B in wasted ad spend this year

Bots are becoming a big problem for online advertisers and social media.

Ten percent of all online traffic is generated by bots, according to a study, and that means potentially $1.5 billion in ad spending will be wasted on the fake clickers.
Solve Media, which makes an online advertising platform, noted in a new report that eMarketer predicts online display ad spend will reach $15.3 billion this year. But with a surge in bots, more and more of the clicks on ads are generated by software, not people.
Solve Media says that since 2011, it has witnessed a 400 percent rise in “aberrant…

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About The Author

Vinod Rawat

I'm a very patient listener with positive attitude towards work and life. I'm kind of innovative and creative, I keep learning things and try to implement them to the best use possible. Sometimes I love to write a little and share with the world, sometimes I stay busy at work or family. Professionally I'm a Web & Graphic Designer and also a Pro Marketer. I have over 12 years of working experience in Sales & Marketing, Graphic and Web Design. Explored many areas of business. Sometimes I do love to travel.

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