Blame bots for $1.5B in wasted ad spend this year
Bots are becoming a big problem for online advertisers and social media.
Ten percent of all online traffic is generated by bots, according to a study, and that means potentially $1.5 billion in ad spending will be wasted on the fake clickers.
Solve Media, which makes an online advertising platform, noted in a new report that eMarketer predicts online display ad spend will reach $15.3 billion this year. But with a surge in bots, more and more of the clicks on ads are generated by software, not people.
Solve Media says that since 2011, it has witnessed a 400 percent rise in “aberrant…
Go here to read the rest: Blame bots for $1.5B in wasted ad spend this year