Bollywood star-rating index: Kareena, Salman on top !

Bollywood star-rating index: Kareena, Salman on top !

With the destinies of Bollywood’s movers and shakers changing every Friday, to assess star ratings is no easy feat. And that’s where the Times Celebex powered by zoOm! is going to make a difference.

The rating index is based on several measurable parameters, including the stars’ Box Office performance, their ability to stay in the news across print, TV and online; their brand endorsement, and their popularity among fans on the Internet and social media. And all these will be cumulatively taken together to assign them a final rank called the ‘T Score’. Times Celebex is a scientific and robust ranking system based on data collected from 200+ publications and 250+ TV channels, making it the first ever ranking system for Bollywood. The September ‘T score’ is based on the star’s performance at the box office over the last two years along with their media visibility during the month of September 2012. While the first rating is based on September 2012 numbers, the next rating will be announced in the first week of January 2013 and will thereafter be a monthly rating.

Times Celebex Rankers( Female)

S.No Actor T Score T Rank
1 Kareena Kapoor 73 1
2 Katrina Kaif 60 2
3 Priyanka Chopra 53 3
4 Bipasha Basu 35.5 4
5 Aishwarya Rai 30 5
6 Sonakshi Sinha 29 6
7 Vidya Balan 25 7
8 Deepika Padukone 24.5 8
9 Anushka Sharma 21 9
10 Asin 20.5 10

Times Celebex Rankers( Male)

S.No Actor T Score T Rank
1 Salman Khan 70 1
2 Akshay Kumar 53 2
3 Shah Rukh Khan 52 3
4 Ranbir Kapoor 48 4
5 Amitabh Bachchan 32.5 5
6 Emraan Hashmi 31 6
7 Ajay Devgn 29.5 7
8 Saif Ali Khan 29 8
9 Aamir Khan 25.5 9
10 Hrithik Roshan 21.5 10

What makes these stars top the list — BO success, high PR visibility or their brand endorsements? Read on to find out

Times Celebex Rankers( Female)

1. Kareena Kapoor Khan

From her stunning looks to her I-care-a-damn attitude, Kareena Kapoor makes it to the number one position. Ra.One and Bodyguard were massive box office grossers. Heroine saw a good opening at the BO. She endorses 32 brands, and her highly-publicised wedding to Chhote NawabSaif Ali Khan made it to the headlines of all media, taking her visibility to an absolute high. She has two of the most powerful surnames attached to hers. Her impressive box office performance and the media frenzy surrounding her marriage has given her a disproportionate score for September. Let’s see how the new Begum holds on at the box office post her marriage.

2. Katrina Kaif

Breathtakingly beautiful Katrina Kaif has a midas touch at the box office. Ek Tha Tiger’s BO success, her 25 brand endorsements, and the buzz around her upcoming release Jab Tak Hai Jaan, keeps her buzzing too.

3. Priyanka Chopra

Drop-dead gorgeous Priyanka Chopra got a high BO score with Don 2, Agneepath and Barfi!being in the `100 cr club. With her 25 brand endorsements, she gives competition to her male co-stars.

4. Bipasha Basu

Dusky and super-sexy Bipasha Basu got a new lease of life with her recent high-on-sex-and-horror film Raaz 3. The buzz around her film and her brand endorsements kept her in the headlines.

5. Aishwarya Rai Bachchan

The global diva remains the first choice for brand endorsements of high-end products. Thecuriosity around her daughter Aaradhya took her internet search to an all-time high on the net with 1.93 cr searches in September. Aishwarya has made it to the top 10 despite not scoring on the box office for the last two years as she is enjoying motherhood. Her September T Score is on account of her brand endorsements and her daughter Aaradhya, due to which she had a high media presence in the month of September. We wonder how long it would take for Aaradhya to replace her mother.

6. Sonakshi Sinha

Sona, the girl with the mast-mast nain, has come like a breath of fresh air in B-Town, and her BO track record, with hits like Dabangg and Rowdy Rathore, validates that. She knows how to keep herself on the right side of the media.

7. Vidya Balan

The versatile Vidya Balan has a string of hits under her belt — No One Killed Jessica, The Dirty Picture and Kahaani. She’s the third most popular B-Town actress on the Internet, with 98 lakh searches in the month of September!

8. Deepika Padukone

Cocktail earned Deepika a lot of accolades and T Score points. Plus, attending ex-boyfriend Ranbir Kapoor’s birthday and bagging Sanjay Leela Bhansali’s Ram Leela kept her in the headlines.

9. Anushka Sharma

The charming Anushka has a good BO record with hits like Band Baaja Baaraat and Ladies VS Ricky Bahl. Her 10 brand endorsements and her role in Jab Tak Hai Jaan kept her buzzing. Jab Tak Hai Jaan is round the corner and may take Ms Sharma’s T Score up a few notches.

10. Asin

Sexy siren from the south, Asin, has only done five films in her Bollywood career, but three of those — Ready, Housefull 2 and Bol Bachchan – have grossed `100 cr at the BO! She also knows how to keep in the news. Don’t be surprised that she is in the top 10. The lady has a great box office record thanks to all her co-star Khans. Let’s see how long Asin can hold her spot in the top 10.

Times Celebex Rankers( Male)

1. Salman Khan

Bollywood ka reigning king finished first with the highest T Score, due to his superhits Dabangg, Ready, Bodyguard and his latest `190+ crore grosser Ek Tha Tiger. Further, Bigg Boss added toTiger Khan. He is the highest searched actor on the Internet with 1.1 cr searches, and a superstar of the social media. Bas ek hi hai Salman!

2. Akshay Kumar

Khiladiyon ke Khiladi Akshay Kumar is a smashing hit with his films Housefull 2, Rowdy Rathore and his September release OMG! Oh My God. Plus, the 40 brands he endorses gets him this position.

3. Shah Rukh Khan

The Bollywood Baadshah rules the brands endorsements arena with the 20 big brands he is the ambassador of. The buzz around Jab Tak Hai Jaan and Yash Chopra’s 80th birthday celebrations, gave him high PR buzz in September. While Akshay Kumar makes it to the Number 2 slot ahead of Shah Rukh, SRK’s upcoming film Jab Tak Hai Jaan is likely to shake up the January T Score.

4. Ranbir Kapoor

The handsome Ranbir is not just a good actor but has also entered the 100 cr club with Barfi!. His seven A-list endorsements and his endless link-ups keep him buzzing always.

5. Amitabh Bachchan

The iconic megastar, at 70, still endorses 22 big brands. His unbeaten show KBC and his social networking following makes him a favourite both with his audience and the media.

6. Emraan Hashmi

Bollywood’s serial kisser Emraan Hashmi has now become a big single-screen grosser. WithRaaz 3 being a hit both at the box office and in terms of marketing, he remained in the news in September. For all the brand marketeers who think that Emraan Hashmi is just the kissie guy, please wake up. He is 6th on the T Score rankings.

7. Ajay Devgn

The intense action hero Ajay Devgn has given two 100 cr+ hits with Singham and Bol Bachchan. His upcoming film Son Of Sardaar and his role as the sutradhar in a TV mythological epic show has generated enough PR in September.

8. Saif Ali Khan

Cocktail earned the dashing Chhote Nawab a lot at the box office. His 10 brand endorsements get him high visibility across media. To add, his highly-anticipated wedding to Kareena Kapoor kept him in the spotlight. Saif has made it to the top 10 thanks to his brand endorsements and his marriage to Kareena Kapoor which got him disproportionate PR in September. We will wait and watch to see if the Chhote Nawab can retain his position in the top 10 next time.

9. Aamir Khan

Mr Perfectionist has only done Dhobi Ghat in the past 2 years. But, his popularity on social media — 29 lakh followers on Twitter and 53 lakh on Facebook, and the PR buzz aroundTalaash and Dhoom 3 have kept his visibility high. Aamir remains the undefeated box office king with 3 Idiots being the highest grosser to date. But, since box office data was considered for the last two years and 3 Idiots was released three years back, Aamir didn’t get points on that key parameter. But, since Talaash is on its way, everyone should watch out.

10. Hrithik Roshan

The runaway success of Zindagi Na Milegi Dobara and Agneepath keeps the perfectly sculpted Hrithik a box office favourite. The buzz around Krrish 3 is keeping him in the news too.

Source: India Times – click to read

About The Author

Vinod Rawat

I'm a very patient listener with positive attitude towards work and life. I'm kind of innovative and creative, I keep learning things and try to implement them to the best use possible. Sometimes I love to write a little and share with the world, sometimes I stay busy at work or family. Professionally I'm a Web & Graphic Designer and also a Pro Marketer. I have over 12 years of working experience in Sales & Marketing, Graphic and Web Design. Explored many areas of business. Sometimes I do love to travel.

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