Cook’s ‘Mapology’ doesn’t explain premature Maps launch

A “word cloud” of Tim Cook’s Apple Maps apology letter.
(Credit: )
This morning, Tim Cook represented Apple in taking responsibility for the inauspicious beginning of Apple’s new iOS 6 Maps. He said that “we,” Apple, are “extremely sorry” for not “delivering the best experience possible” to customers. He offered alternatives, including Google Maps, so that customers wouldn’t suffer as much while Apple is “working non-stop” to offer a Maps app that lives up to “an incredibly high standard.”
Cook at the iPhone 5 launch.
(Credit: CNET )
He expresses an appropriate level of…

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