Disney hopes game character makes it to big screen (AP)

This image provided by the Walt Disney Co. shows a new game character named, 'Swampy.' The Walt Disney Co. has used mobile games to promote its movies, but now it's trying something new: launching a  character in a game in the hope he makes it to the big screen someday. In a first effort at this new strategy, Disney is launching an animated alligator named 'Swampy' whose bizarre quest in the 99-cent iPhone game 'Where’s My Water?' is to keep clean. (AP Photo/Walt Disney Co.)AP – The Walt Disney Co. has used mobile games to promote its movies, but now it’s trying something new: launching a cuddly character in a game in the hope he makes it to the big screen someday.

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