Don’t Get Scroogled: Bing Launches Campaign for Honest Search to Help Shoppers this Holiday Season
The following is a post by Mike Nichols, Corporate Vice President and Chief Marketing Officer, Bing.
That Holiday Feeling
Even after Black Friday and Cyber Monday, you might walk the halls around your office at lunchtime and still find a lot of your colleagues shopping online for the holidays.
And they’ll be in good company. This year, according to shop.org, online sales will jump 12 percent over last year to US$96 billion dollars this holiday season. Because nearly half of all that online shopping will start from search engines, we wanted all consumers to understand exactly…