Facebook and business don’t necessarily mix (Christopher Null)

Christopher Null – The conventional wisdom now holds that if you want to have a successful product launch, you need to exploit Facebook, Twitter, and MySpace to get the word out about your product. And why not? Millions of people use social networks as their primary communications and news-gathering venues now, eschewing mainstream media altogether. It makes logical sense that having a strong presence on Facebook and the like can only help to boost sales by getting people talking about your product.

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