For Sony Mobile, it’s not enough to be smart
The Sony Xperia Z Ultra (left) gets bragging rights over the Samsung Galaxy Mega when it comes to size.
If there is one thing Sony has learned in watching the rise of Samsung over the past decade, it’s been the singular power that smartphone leadership affords.
In recognition of this, Sony acquired Ericsson’s stake from its 10-year joint venture last year and created Sony Mobile. The evolution of the Sony-Ericsson mobile product line had reflected Sony’s fortunes. Imbued with such winning subbrands as Walkman and CyberShot in the feature phone era, it had to…
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