Giftly rewraps gift cards in iPhone app
Each year, 80 percent of Americans use gift cards, with 3 billion given in 2011. Now Giftly aims to take gift cards mobile by encouraging people to give gifts and experiences through an iOS app.
The app, launched yesterday, allows individuals to give their friends and family virtual gift cards, known as “Giftlys,” via their iPhone or iPod Touch.
Giftlys come with a note to the recipient telling them what the gift-giver would like them to get, and where they would like them to get it — for example, a night at the movies or dinner at a particular local restaurant. The app includes icons…
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