Google after antitrust: The good, the bad, and the ugly
AsktheBuilder.com experienced declining Web site traffic after Google’s “Panda” update in early 2011.
Tim Carter was blindsided when his home-improvement site AsktheBuilder.com fell out of favor with Google’s search algorithm about 21 months ago. His daily ad revenue from Google AdSense crashed from $1,400 to $70.
“I have learned my lesson,” Carter said. “Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.”
This recrimination, mind you, is coming from a former Google advocate. In 2009, Google…
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