Google, Microsoft ‘challenged’ vs. Apple, says Goldman Sachs
The iPad 4, iPad Mini, and iPhone 5. Loyalty to Apple is increasing in the age of ‘multiple device ownership’ says Goldman Sachs.
Google and Microsoft will struggle to vend off Apple’s smartphone-tablet juggernaut, according to a recent study by Goldman Sachs.
Titled “Clash of the titans,” the 75-page study depicts Google and Microsoft as “challenged” in their bids to compete with Apple.
Some salient points made by Goldman Sachs, which based many of their findings on internal survey results:
Well positioned v. challenged: In the “context of platform adoption,” companies that…
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