Google set to beat out Facebook as display ad chief
Google is to be king in the display ad market. According to a new report by research firm eMarketer, the Web giant is expected to surpass previous winners, Facebook and Yahoo, and will soon reign over all digital advertising markets — including search, mobile, and display.
Though Google has dominated search and mobile in the past, it has never ruled over all three markets.
According to The New York Times, eMarketer has predicted that Google is expected to earn $2.31 billion in U.S. display ad revenue, which is up 38.5 percent over last year — while Facebook is expected to come in with…
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