Graph Search: 3 things Facebook needs to get right

Facebook chief Mark Zuckerberg unveils Graph Search at the company’s Menlo Park headquarters in January.

James Martin/CNET)

As core to Facebook as News Feed and Timeline, Graph Search is now rolling out to hundreds of millions of users in the U.S., bringing with it the promise of uncharted exploration and the potential for substantial advertising dollars. First unveiled in January, Graph Search is a social-network search engine that ingests natural language queries on people, places, and things and spits out results previously hidden inside Facebook’s world. The engine,…

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