Half of YouTube’s original video content partners won’t make cut

Just like programming in the traditional TV world, many YouTube-backed channels providing original programming won’t be back for another season.
About a year after the video-sharing site launched an ambitious program to challenge the cable industry by investing $100 million into the development of dozens of new YouTube channels, many of those channels will not receive a second round of funding.
YouTube plans to provide funding to only 30 percent to 40 percent of its original content providers, with programming partners learning their fate over the next couple of weeks, Ad Age reports.
“Our…

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