Has Apple gone soft? Tim Cook, say it ain’t so

Soft? Hardly.
(Credit: Sarah Tew/CNET)
Hard is good, soft is bad.
This is surely the mantra that so many CEOs and politicians chant to an effigy of themselves last thing at night.
We hear the phrase “hard-nosed businessman” as a term of admiration. Just as we hear “gone soft” as a phrase meaning anything from rotting food to weak judgment to mental illness.
So when I read a Bloomberg Businessweek headline that whispered “Apple’s softer side emerges under CEO Cook,” I squeezed my eyes tighter in anticipation of a paean to wussiness.
What do we see of Apple’s softer side?
Well, there’s the…

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