How a low-ranked tennis player used Twitter to raise her profile

Screenshot of tennis player Laura Robson’s Twitter page

Before the U.S. Open tennis tournament began this week, I had never heard of 18-year-old Laura Robson (@LauraRobson5), even though she won an Olympic mixed doubles silver medal in London this summer.
To me, the women’s game is dominated by the Williams sisters, Serena (@SerenaWilliams) and Venus (@VenusesWilliams), and a revolving cast of mostly unmemorable Russian players, except for Maria Sharapova (I couldn’t figure out her official Twitter feed — can you? Her site has a social section, but it only lists a Facebook account).
But…

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