Is Don Mattrick Zynga’s would-be savior?
Soon-to-be Zynga CEO Don Mattrick and founder Mark Pincus.
Veteran video game executive Don Mattrick faces his toughest level yet.
On Monday, Zynga said it had tapped Mattrick as its new CEO. He will take over for Mark Pincus, the controversial founder and current CEO of the embattled social-gaming company.
Mattrick faces a Herculean task of reviving a company whose fortunes have taken a turn for the worse thanks to an exodus of players, fatigue from even its most popular franchises, and, ultimately, a “broken” business model. Moreover, he will have to work with…
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