New Cards App Delivers “Vintage Innovation”

Vogue’s “Need It Now” column features the new Cards from Apple, which lets users create and mail beautifully crafted cards personalized with their own text and photos from their iPhone or iPod touch. Each card is just $2.99 when sent within the U.S. and $4.99 when sent to or from anywhere else — postage included. Vogue calls the Cards app “nothing short of genius” for reviving the almost forgotten pleasure of receiving a “real, honest-to-goodness paper greeting card in the mail” and concludes: “This is the kind of vintage innovation we would all do well to download.”

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