Next step for app notifications: location-based messages
Urban Airship can send specific notifications to just people in sports arenas, such as Autzen Stadium at the University of Oregon.
(Credit: Urban Airship )
Urban Airship wants to wed its push notification service with location and history data to provide more accurate and timely alerts.
The company, which provides a push-notification platform to various parties (including CNET), unveiled its Location Messaging Service today. The service allows its partners to tap into a user’s location history to provide notifications such as news, deals, and other alerts. Consumers have to opt into the…
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