Prices high for Asus Windows 8 tablets; demand likely low
Asus has a trio of Windows 8 tablets on deck for the holidays, but the pricing is so high — $599 to $1,299 for a hybrid — that it’s going to be nearly impossible to compete in the marketplace.
CNET sister site ZDNet received a leaked Asus holiday roadmap, and the slide below tells the tale:
The challenges here are obvious despite Microsoft CEO Steve Ballmer’s talk of a sweet spot.
In a nutshell:
Asus isn’t a business brand, yet it’s pricing its Windows tablet as if there were some enterprise secret sauce. Asus’ roadmap only highlights upcoming products, not the big sales pitch to…