Samsung Galaxy Note 800 in India
Samsung hopes to sell around 1.5 million tablets in India by the end of this year, triple of what it sold last year. Ranjit Yadav, Samsung’s India head for IT and mobile division, on Friday launched the company’s flagship tablet Galaxy Note 800 in the country and said this would help the Korean company strengthen its leadership position here.
“India is one of the first 10 markets in the world where the Galaxy Note 800 is being launched,” said Yadav. The device has been priced at Rs 39,990. Note 800 will primarily compete in India with iPad 3. Globally, Apple’s tablet has been the bestseller and none of the tablets from the competitors like Samsung and Asus have managed to dent its market share. However, in India the situation is somewhat different. Products at different price points have helped Samsung take a lead here. According to GfK, a research firm, Samsung had a share of around 55% in Indian tablet market in Q2, 2012.
Instead of taking on iPad, which has an advantage due to the number of high quality apps available for it, head-on, Samsung hopes to lure customers to Note 800 with the help of a multi-functional stylus. The stylus, called S Pen, is key part of Note 800 experience and along with accompanied apps, allows users to create elaborate notes or illustrations. The tablet also features a unique multi-tasking mode that allows users to split the screen and use two apps simultaneously.
Source: Times of India