Single brand retail is the NaMo way – Daily News & Analysis

When he was releasing the BJP’s manifesto in a hotel in Ahmedabad last week with TV cameras vying to get a vantage view of the event, Narendra Modi held aloft a manifesto copy in his left hand, at an angle, with his dark broad watchstrap showing to an advantage against the colour of his signature bandhgala kurta.
A TV journalist standing next to me quipped: “Look at the watch, look at the kurta, the angles, this is the kind of picture we are taught to capture for the TV screen!” Modi may not be a TV journo, but the Gujarat chief minister has over a decade learnt the grammar of…

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