Smartphones owners easily forget mobile ads
Example of mobile advertising.
The general thought in the tech world is that mobile ads are something companies should be intensively focusing on — since it could be a good source of revenue.
But, are these ads resonating with users?
A new study shows that most smartphone owners admit to not remembering mobile ads, according to The Next Web.
In the study, which was conducted by ad solution company Azullo, 1,014 U.K. smartphone owners were asked if they could remember an advertisement they’d seen on their device in the last six months. Only 21 percent said yes.
Original post: Smartphones owners easily forget mobile ads