So Apple, now you’re doing more consumer research?

I had always thought that Apple’s software was simple to use.
You press something with a nice bright color and a pretty design and the whole thing just materializes.
And yet the recent Boy Genius TV spots — you remember, the ones where slightly older men wondered which button to click on and a genius baled them out at 4 a.m. — made one wonder whether everyone thought Apple’s software was so simple.
But it’s not as if Apple is ever going to ask you, is it?
The company’s legend was always that it wasn’t too warm on consumer research. Well, until the recent Apple-Samsung trial where the…

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