Survey: Adobe discount draws customers to subscription plan
Apparently Adobe Systems can persuade skeptics that its Creative Cloud subscription plan is worthwhile — as long as the price is right.
That’s one finding from a survey by CNET and analyst firm Jefferies this month. Nearly half of the 525 respondents already are subscribers, and of them, 59 percent said deeply discounted introductory pricing was a “major” influence in signing up for the Creative Cloud.
The Creative Cloud subscription is a monumental change to Adobe’s business. Instead of persuading customers to buy perpetual licenses to Photoshop, Illustrator, Premiere Pro, Edge, and…
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