The tree versus the shadow
Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing. —Abraham Lincoln
When I was looking for investors for my startup in 1997, I was a lot more interested in the values and character of my potential investors than in the name of the firm on the door. My first investors were not from Sand Hill Road or Palo Alto, but were people I knew would support my company (and me) in the ways we most needed help.
As an entrepreneur, you want to know if your investors will be there for you, help you do the right things, and…