Why Romney’s Orca killer app beached on Election Day
Gov. Romney plugged in (Credit: www.mittromney.com)
The 2012 presidential election season was highlighted by dramatic debates, nearly $1 billion of negative TV ads, incessant polling and intensive “ground games” to mobilize voters and get them to voting booths in key swing states.
On Nov. 6, it was the ground game, as well as what we now know as demographics favoring Democrats, that proved key to President Obama’s victory. In a race that both sides anxiously deemed too close to call, the Romney and Obama camps bet that their technology would help provide the crucial edge. Both invested…