Yammer Announces Deeper Microsoft Dynamics CRM Integration

SAN FRANCISCO — Oct. 29, 2012 — Yammer, Inc., a best-in-class Enterprise Social Network and part of the Microsoft Office Division, today announced a native integration with Microsoft Dynamics CRM. Leveraging the power of the Enterprise Graph, this new integration allows Microsoft Dynamics CRM customers to extend Yammer’s social functionality into the application by embedding Yammer feeds, as well as Follow and Like buttons into specific CRM records. In addition, once someone takes an action on a record, a Page is automatically created in Yammer where employees can discuss, follow and…

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