Apple on iPhone 5: You’d be mad if we’d changed it TOO much

iPhone 5 is thinner, lighter, faster

When you’re in love, really in love, change is not something you should believe in.
Well, not too much.
This appears to be one of Apple’s rationales for its new, taller, but still really quite the same iPhone 5.
In a video already posted to Apple’s Web site (but sadly not yet embeddable), senior vice-president of design Jonathan Ive explained that your iPhone is “probably the object you use most in your life.”
Yes, more than your shampoo for greasy hair. More than your car, your sofa and your exfoliating cream. More than your bed and your cooker and…

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