iPhone 5: No Steve Jobs, no sizzle
Tim Cook on how well Apple products work together in a “solution.”
(Credit: James Martin/CNET)
Apple’s iPhone 5 launch with new iPods and an iTunes overhaul highlights the new era at the company that revolves around incremental updates, design prowess, and control of an entire user experience. But something is missing: the Steve Jobs reality distortion field.
Jobs’ showmanship was brilliant. He could take an incremental update — or a feature that has been seen somewhere else before — and make you think it was brilliant, amazing, and beautiful. I knew it was a game, but it was one I…
Excerpt from: iPhone 5: No Steve Jobs, no sizzle
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