A car for women? At Honda, yep
What does a car for women look like, exactly? Does it look different than a car for a man? What, pray tell, is a gender-specific car?
I don’t know the answers to those questions, but apparently Honda does. The Japanese automaker is offering a Honda Fit subcompact designed specifically for women — it’s badged “She’s” — that’s pink on the outside (though it can also be had in “eyeliner brown,” black, or white); pink on the inside (yes, even the stitching); and in many ways a throwback to the 1950s.
Except it’s not. The vehicle is being marketed directly to young women in Japan, a country…
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