Apple: Lower margins on iPad Mini, iPhone 5 to dampen profits
Apple said it priced the iPad Mini at lower profit margins than it typically expects.
(Credit: James Martin/CNET)
Apple’s decision to introduce new lineups for its phones, tablets and computers will result in lower earnings per share in the holiday quarter, CEO Tim Cook told analysts today.
Last year the company earned $13.87 per share in its first fiscal quarter. This year the company set its price target at $11.75.
The reason, executives said, is the high costs associated with producing a wide range of products at Apple’s large scale.
“With each new product we see learning curves with…
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