Apple scores as second best global brand in new report
Interbrand’s top global brands of the year.
(Credit: Interbrand )
Apple is the second best brand in the world, according to market research firm Interbrand.
Among the 100 best global brands for the year, Apple came in just behind top-seated Coca-Cola. Based on specific factors, Coca-Cola scored a total brand value of $77.8 million, while Apple was given a value of $76.5 million.
In ascending to second place, Apple saw a 129 percent rise in its brand value since last year, the largest gain among all the brands on the list.
How does Interbrand choose which brands it considers best?
The…
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