Apple still world’s most valuable global brand, says report
The world’s most valuable brands.
(Credit:
Millward Brown Optimor)
Apple has again been crowned the most valuable global brand in the annual BrandZ report.
Released today, Millward Brown Optimor’s BrandZ report pegged Apple with a brand value of $185 billion, up from $183 billion last year. Based on financial data and the opinions of potential and current buyers, Apple retained its top rank in spite of the thrashing suffered by its stock over the past several months.
“Despite a more competitive marketplace and other challengers nipping at its heels, Apple’s ability to maintain its no.1…
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