Apple’s new iPhone 5 ads: Protesting too much?
The lovely thing about a new iPhone is that it brings people together.
Whether your Karl is Rove or Marx, whether your Justin is Bieber, Timberlake, or Theroux, somehow the iPhone has always brought so many together in wondrous adoration.
And yet the new iPhone 5 ads released yesterday seem to be creating an oddly conflictual atmosphere.
The ads, to my eyes and ears, seem to be a rather smooth journey back to the future. Some of Apple’s recent ads have tended toward the dull. Can anyone remember even one exciting ad for the iPad?
At heart, they’ve never had to be that interesting, because…
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