BlackBerry 10: How RIM might reel you in. Really

RIM CEO Thorsten Heins at the BlackBerry Jam developer conference.
(Credit: Jessica Dolcourt/CNET )
When Research In Motion finally comes out with its first BlackBerry 10 phones, it will face the herculean task of convincing people they’re actually worth a try.
Over the last few years, RIM has burned away a lot of goodwill, along with BlackBerry’s standing as a pre-eminent smartphone brand, thanks to a near-comical succession of clunky product launches, delays, executive changes, and, at times, a frustrating refusal to acknowledge its own problems. But with a new leadership team, RIM is…

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