Chip Shot: Intel’s ‘Curiosity’ with Discovery Channel Remains Strong
Discovery Channel’s documentary TV series “Curiosity” returns for a second season on Sunday, as does Intel Corporation as the show’s presenting sponsor. The Season 2 debut episode has the series crashing a passenger jet in the name of science (the craft is passenger-less, of course). A first-of-its-kind investment for Intel last season, the company will continue to use “Curiosity” as a global marketing platform with key partnership elements.
“Curiosity” answers questions through expert interviews, social experiments and research. In addition to the TV series, viewers can explore other…
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