Chip Shot: New Ultrabook Ads Set in Egypt, England
The latest commercials for the Intel-inspired Ultrabook™ debut today, sending viewers to Egypt and England to hear about the new category of computing devices that makes “everything else seem old-fashioned,” as the ads suggest. Featuring the new Ultrabook convertible, the spots “signal a significant shift in the computing experience,” according to Kevin Sellers, vice president, Sales and Marketing Group and director, Creative Services and Digital Marketing. In “Egypt,” the appearance of a bulky laptop transports an Ultrabook convertible user back to the days of pyramids and pharaohs. A…
Original post: Chip Shot: New Ultrabook Ads Set in Egypt, England
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