Daily Update, Oct. 17th – Microsoft Acquires MarketingPilot & Launches WOWZAPP 2012 Hackathon
Two stories out of Microsoft today:
· Microsoft announced today that it has closed on the acquisition of MarketingPilot. MarketingPilot provides integrated marketing management solutions that allow organizations to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns. This acquisition will accelerate Microsoft’s ability to better meet the needs of CMO’s through rich business intelligence, and better enable marketers to successfully plan, execute, monitor and optimize customer interactions…
Original post: Daily Update, Oct. 17th – Microsoft Acquires MarketingPilot & Launches WOWZAPP 2012 Hackathon
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