Getting America’s businesses online
The web is where we go to find things—somewhere to eat tonight, someone to cut your hair or someone to come quickly to tend to your plumbing disaster. Ninety-seven percent of Americans who use the Internet—pretty much all of us—are looking online for local goods and services. Businesses need to be where their customers are. In 2012, that’s online.
Yet, more than half of all small businesses in the U.S. don’t have a website. Many of those businesses are completely invisible in the one place people are looking for them. The impact of being online is real: Businesses that make use…
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