
How ‘Do Not Track’ is poised to kill online growth
Editors’ note: This is a guest column. See Eric Wheeler’s bio below.
Let’s start with the good news: Congress won’t pass any laws this year to halt the collection of anonymous online user data for ad targeting purposes. But as a consensus on “Do Not Track” continues to elude industry leaders and consumer groups — to date, the World Wide Web Consortium (W3C) has yet to settle on a definition of what “Do Not Track” even means — the current DNT chaos suggests that the specter of political action looms ever larger. That should strike fear into the hearts of every company that does business…
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