How FuelBand fuels Nike’s bold tech ambitions
Nike’s Stefan Olander at the Nike+ Accelerator Demo Day in Beaverton, Ore., on June 10.
(Credit:
Nike)
BEAVERTON, Ore. — Earlier this month, Phil Black bounded onto the stage at the Tiger Woods Center at Nike’s world headquarters here, dropped to ground, and pumped out a handful of perfectly executed pushups with the precision of a former Navy Seal instructor, which Black is. And then, with a booming voice that commands attention, he reeled off a litany of reasons why the collected venture capitalists should pump money into his startup, FitDeck, with just as much as ease. FitDeck,…
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