Huawei desperate to crack the top-tier U.S. brands
In the next three years, Huawei wants to improve its U.S. brand awareness six times over. (Click to enlarge.)
(Credit: Huawei )
SAN DIEGO–A year ago at CTIA (now known as MobileCon), Huawei announced plans to become a top-five vendor in three years’ time. A year into its push to crack the U.S. market, Huawei is only baby steps closer to reaching its goal.
When I met with Huawei in San Diego earlier this week, company spokespeople said that consumers’ brand awareness grew from 6 percent in 2011 to 9 percent in 2012.
The 3 percent growth isn’t much to crow about, not when brand awareness…
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