London calling: some reflections on the digital games

The stats are in, and one clear winner from this year’s summer sports has emerged: digital media. Here’s a quick look behind the “screens” at how the web blew records away around the world, at the most wired Games ever.

Searches set a new pace
Mirroring the growth of the web and digital media, Google search volume around the world was dramatically higher this year than during Beijing in 2008:

• Driven by a 900 percent increase in [ryan lochte] searches, American interest in [swimming] spiked 25 percent higher than 2008 levels.
• The “Fierce Five” vaulted U.S. searches for [

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