Meet Fitwall, where tech and elite fitness get off the ground

The Fitwall frog position. On the wall, pictured from left to right: CEO Josh Weinstein, CNET reporter Jennifer Van Grove, co-founder Ethan Penner, and coach Amy Heidbreder. Coach Clif Harski acts as choreographer.

(Credit:
Jennifer Van Grove/CNET)

Beautiful, active people with overflowing pocketbooks make La Jolla, Calif., a San Diego beach town, the perfect place for an upscale fitness craze to take hold. At least that’s the gamble Josh Weinstein and his three business partners are making with Fitwall, a branded fitness studio where members strap on heart rate monitors, find their…

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Vinod Rawat