Nintendo chief: We’ll sell the Wii U at a loss
The Wii U is launching on November 18.
(Credit: Nintendo)
Nintendo won’t make a dime when it starts selling its Wii U next month. In fact, it may lose a few.
Nintendo chief Satoru Iwata said yesterday in an earnings call with investors that the Wii U “will be sold below cost.” Iwata didn’t say how much of a loss Nintendo is taking on the hardware, though the device’s more powerful components and GamePad controller likely drove costs up.
The Wii U will launch on November 18. A basic set featuring the hardware and GamePad will cost customers $299.99. A deluxe set that adds a charging…
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