NPD: Cable dominates Web in VOD rentals
Cable companies accounted for 48 percent of all on-demand movie rentals for the first half of the year, research firm NPD said in a press release Monday.
NPD says that cable VOD rentals for the same period increased 24 percent and is growing faster than Internet video-on-demand rentals, which saw a 15 percent increase.
Paying an upfront fee for an individual movie rental is different from services like Netflix and Amazon’s Prime service, which offers unlimited renting for a flat monthly price.
Grain of salt time: NPD notes that its numbers are strictly for VOD and did not include…
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