On Twitter, PBS stands up to Romney after ‘Big Bird’ quip
A look at the promoted tweet PBS bought that’s tied to the term ‘Big Bird.’
(Credit: Screenshot by CNET )
Proving a point that Twitter made yesterday that the microblogging service gives brands a powerful way to build loyalty and find new customers, PBS today purchased a promoted tweet tied to one of the hottest terms to come out of last night’s presidential debate, “Big Bird.”
According to BuzzFeed, the purchase comes as a response by the network to Republican presidential nominee Mitt Romney’s suggestion that he would cut funding to PBS as a way of reducing government spending, despite…
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