Privacy experts to ask FTC to probe Facebook-Datalogix deal
In an attempt to find out which ads lead to purchases, Facebook is partnering with Datalogix, a company that compiles consumer purchasing data from retail stores. But the move has privacy advocates asking federal regulators to scrutinize the deal.
Marc Rotenberg, president of the Electronic Privacy Information Center, told CNET today that he will ask the Federal Trade Commission to investigate the new Facebook-Datalogix deal and determine whether the business practice complies with the terms of a recent $9.5 million agreement Facebook reached with the FTC to settle privacy complaints.
“In…
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